Deepica Mutyala

Deepica Mutyala is an American beauty entrepreneur, content creator, and executive best known as the founder and CEO of Live Tinted. Born on July 4, 1989, she first gained international recognition in 2015 after a YouTube beauty tutorial demonstrating how to conceal dark under-eye circles using red lipstick went viral. Before launching her venture, Mutyala worked in brand development and marketing within the beauty sector. She has since established herself as a prominent advocate for multiethnic representation and shade inclusivity in cosmetics.

Early Life and Education

Mutyala was born in Chicago, Illinois, and raised in Sugar Land, Texas, near Houston, in a South Asian immigrant family. She attended Stephen F. Austin High School and later earned a Bachelor's degree in Marketing from the McCombs School of Business at the University of Texas at Austin in 2011. In college, she completed a corporate internship at L'Oréal in New York City. After graduating, she worked as an analyst at Limited Brands in Ohio before joining beauty startup Birchbox in New York City as a brand development manager.

Viral Success and Media Career

In January 2015, Mutyala launched her YouTube channel focused on beauty tips for South Asian women and people of color. Her second video, showcasing an under-eye color-correcting technique, garnered over 10 million views and led to a feature on NBC's Today Show. Following this viral milestone, she left her corporate job to become a full-time beauty expert and content creator. Over the following years, she hosted beauty segments, spoke at industry events, and partnered with major beauty conglomerates, eventually relocating to Los Angeles, California.

Live Tinted and Business Ventures

In January 2018, Mutyala founded Live Tinted as a digital community to discuss beauty and skin diversity. In May 2019, the brand introduced its flagship product, the Huestick, a multi-use color corrector designed for complex skin tones. Live Tinted expanded into skincare and sun protection, securing venture capital funding and retail distribution at Ulta Beauty. In 2022, Mutyala was named a Next Generation Leader by Time Magazine and collaborated with Mattel to design a South Asian CEO Barbie doll modeled after her.