Charlotte Jones Anderson

Charlotte Jones Anderson is an American business executive who works in professional football. She serves as the executive vice president and chief brand officer for the Dallas Cowboys, where she manages the organization's global image and oversees its marketing operations, including the Rowdy mascot and the Dallas Cowboys Cheerleaders.

Born on July 26, 1966, in Little Rock, Arkansas, she is the daughter of Dallas Cowboys owner Jerry Jones. She grew up alongside her brothers, Stephen Jones and Jerry Jones Jr., who also became executives for the football franchise. She attended Stanford University, graduating in 1988 with a Bachelor of Science degree in human biology.

Her early career included working in politics as the chief of staff for U.S. Representative Tommy F. Robinson from 1989 to 1990. She stepped down from this position after Robinson entered the 1990 gubernatorial race in Arkansas, following her father's political endorsement of Robinson's opponent, Sheffield Nelson.

Transitioning into sports management, Anderson spearheaded major event hosting initiatives for the Dallas Cowboys, securing high-profile competitions for Cowboys Stadium such as Super Bowl XLV, the 2010 NBA All Star Game, the annual AT&T Cotton Bowl Classic, and the 2014 Men's Final Four, where she served as chairperson. In her branding role, she orchestrated a retail partnership with Victoria's Secret to open the brand's first PINK venue located inside a professional sports facility. She also participated as a speaker at the 9th Annual Forbes CMO Summit in Miami.

Alongside her corporate responsibilities, Anderson has held several notable leadership positions in charitable organizations. In 2010, she became the first woman appointed as chairman of the Salvation Army's National Advisory Board. In 2012, she was appointed chairperson of the NFL Foundation, making her the first woman to direct an NFL charity and the first female representing team ownership to guide a major sports league's foundation. In this position, she directs philanthropic programs focused on player welfare, youth athletics, and medical studies.

Over the course of her career, Anderson has received several industry recognitions. SportsBusiness Journal named her a 2013 Game Changer in the Team Leader category. In June 2016, USA Today ranked her 89th on its list of the most influential figures in the National Football League. She and the franchise faced public criticism regarding the compensation and working conditions of the cheerleading squad in the 2024 Netflix documentary series America's Sweethearts: Dallas Cowboys Cheerleaders.

Anderson resides in Dallas, Texas. She has three children from her marriage to David "Shy" Anderson, which lasted from 1991 until their divorce in 2019.