Global pop icon and fashion ambassador Rosé officially unveiled her new campaign with iconic American denim heritage brand Levi’s on September 8, 2026. Titled “Keep It Loose,” the Autumn/Winter 2026 campaign spotlights relaxed denim silhouettes, casual layering pieces, and versatile streetwear aesthetics curated to reflect the artist’s personal style. The collection features wide-leg jeans, oversized trucker jackets, cropped tops, and structured everyday accessories designed for comfort and movement.
Born Roseanne Park in Auckland, New Zealand, and raised in Melbourne, Australia, Rosé achieved global superstardom as a member of the record-breaking South Korean girl group Blackpink, formed by YG Entertainment in 2016. As part of Blackpink, she has performed on sold-out stadium tours worldwide, headlined major music festivals including Coachella, and accumulated billions of streams across global digital platforms with hits like "How You Like That" and "Pink Venom."
Beyond her group endeavors, Rosé established a record-setting solo music career. She made her official solo debut in 2021 with the single album R, featuring the lead single "On the Ground," which set the record for the highest-charting Billboard Hot 100 hit by a female K-pop solo artist at the time of its release. Her distinct vocal timbre and artistic output have solidified her position as one of the most influential solo pop figures in Asia and internationally.
In addition to her musical accomplishments, Rosé is recognized as a formidable global force in luxury fashion and beauty. She serves as a global brand ambassador for luxury fashion house Yves Saint Laurent under creative director Anthony Vaccarello, as well as high-end jeweler Tiffany & Co. Her endorsement campaigns and front-row fashion week appearances regularly generate massive global consumer interest and media coverage across trade publications.
The new Levi’s “Keep It Loose” capsule will roll out across Levi’s flagship boutiques, digital storefronts, and pop-up activations in major metropolitan markets starting mid-September 2026. The partnership further solidifies Rosé’s ability to bridge high-end luxury fashion with accessible, globally recognized apparel brands, continuing her trajectory as a leading style icon and cultural tastemaker across music and fashion.
