Acclaimed actor Sadie Sink has been unveiled as the face of Calvin Klein's Fall 2026 "Feel the Fit" denim campaign, marking the brand's second major seasonal release. The global campaign, which officially debuted on September 1, 2026, showcases the Tony Award-nominated performer in a series of promotional vignettes photographed and directed by filmmaker Aidan Zamiri. Set to Willa Ford's retro pop anthem "I Wanna Be Bad," the campaign film captures Sink moving through everyday scenarios where stepping into signature denim transforms her confidence and attitude.
Sink gained worldwide fame for her breakout performance as Max Mayfield in Netflix's global science-fiction phenomenon Stranger Things, a role that established her as one of the most prominent young actors of her generation. Her film work has earned widespread critical acclaim, notably starring in Darren Aronofsky's Oscar-winning drama The Whale alongside Brendan Fraser, as well as leading Taylor Swift's short film All Too Well: The Short Film. On stage, Sink earned a Tony Award nomination for her performance in the Broadway revival of Annie and has continued to pursue complex dramatic roles.
Calvin Klein’s "Feel the Fit" campaign builds upon the fashion house's long-standing legacy of minimal, youth-driven denim marketing that defined the brand during the 1990s and early 2000s. In the Fall 2026 imagery, Sink models key new denim silhouettes, including the '90s Straight Jean, the Low Rise Baggy Jean, and the dark-rinse High Rise Loose Jean. The styling pairs relaxed denim with understated tanks, casual outerwear, and clean layering, embodying the label's signature American sportswear aesthetic.
Sink's collaboration with Calvin Klein highlights her growing footprint in the luxury fashion and beauty spaces. Having previously fronted campaigns for high-fashion houses like Alexander McQueen and beauty labels like Chanel, Sink has frequently been celebrated for her sophisticated yet effortless approach to personal style on international red carpets.
The Calvin Klein Fall 2026 campaign is now available globally across the brand's digital platforms, retail storefronts, and print publications. As Sink prepares for upcoming feature film projects and the conclusion of her signature television roles, her partnership with Calvin Klein positions her at the forefront of modern fashion branding.
