Actress Lori Loughlin launched a new fashion endeavor on October 5, 2026, debuting her collaborative capsule collection, LOLA by Laurie Felt, live on the QVC shopping network. Created alongside her longtime friend and denim designer Laurie Felt, the four-piece collection represents Loughlin's first official product line with the retail network. The release highlights a fresh, accessible approach to modern women's apparel designed with an emphasis on comfort, fit, and effortless everyday styling.
Speaking about the collection in media appearances surrounding the broadcast premiere, the 62-year-old actress reflected on entering a new chapter in her personal life. Having recently become an empty nester and filed for divorce from her husband of 27 years, designer Mossimo Giannulli, Loughlin shared that she is embracing a "year of yes". She explained that her evolving personal style feels more adventurous, playful, and confident while remaining true to her personality.
Best known for her defining role as Rebecca Donaldson Katsopolis on the popular sitcom Full House and its Netflix sequel series Fuller House, Loughlin built a multi-decade career on American television. She went on to star in numerous successful television films and series, including Hallmark Channel's long-running drama When Calls the Heart and the mystery franchise Garage Sale Mysteries, establishing a strong and dedicated viewer following over several decades.
Loughlin's transition into retail co-creation with LOLA allows her to connect directly with fans seeking versatile fashion staples. The brand name LOLA combines the first names of its two creators, "Lo" for Lori and "La" for Laurie. The debut capsule features versatile pieces intended for mixing and matching, developed through months of close collaboration between Loughlin and Felt.
The QVC premiere comes as Loughlin continues to balance new business opportunities with acting commitments, including upcoming original holiday films. As she steps into this independent era, her collaborative fashion debut marks a successful expansion into lifestyle branding and direct-to-consumer fashion.
