International supermodel Liu Wen headlines the newly revealed Fall 2026 advertising campaign for French luxury house Saint Laurent. Directed by Creative Director Anthony Vaccarello, the visual campaign captures a vibrant 1980s-inspired aesthetic and features high-fashion choreography set to classic pop tracks. Lensed by acclaimed photographer Talia Chetrit, the shoot showcases Liu alongside prominent global figures, including actor Connor Storrie and K-pop star Rosé, setting the mood for the brand's autumn and winter offerings.
In the campaign imagery, Liu presents key tailored silhouettes and standout accessories from Saint Laurent’s autumn collection. Clad in sharp outerwear and fluid evening pieces, the high-fashion imagery highlights signature house items, including slouchy leather totes and sculptural footwear. Liu’s signature editorial poise brings an effortless sophistication to Vaccarello's sleek design vision, reaffirming her status as one of the most commandingly influential models in modern luxury fashion.
This latest global campaign adds another milestone to Liu’s enduring career at the pinnacle of the fashion industry. Widely recognized as China’s first international supermodel, Liu made history as the first Chinese model to walk the Victoria’s Secret Fashion Show and the first East Asian spokesmodel for Estée Lauder. Over nearly two decades in the industry, she has consistently led major visual projects for top global fashion houses, making her a permanent fixture on international runways and global billboards.
The seasonal campaign reflects Saint Laurent's broader creative strategy of blending heritage design codes with contemporary pop culture references. By pairing veteran fashion icons with rising global stars, the fashion house creates a cross-generational dialogue that resonates with diverse markets worldwide. Liu’s prominent placement underscores the continued importance of Asian brand ambassadors in shaping global luxury fashion storytelling.
As the Fall 2026 collection lands in flagships globally, Liu's presence extends beyond this single campaign. The supermodel continues a busy high-fashion season featuring major magazine covers and top-tier luxury partnerships across Europe and Asia, maintaining her position as an unrivaled leader on the global fashion stage.
