Canadian clothing retailer Reitmans has officially announced entertainer and entrepreneur Lilly Singh as one of its primary national brand ambassadors for the Fall 2026 collection. The partnership was unveiled during a special courtside fashion presentation hosted at Scotiabank Arena in Toronto.
In her new role, Singh will anchor the retailer's nationwide promotional campaign scheduled to launch in September. The collaborative initiative connects fashion with women's athletics while integrating digital content directly with the brand's online shopping platform.
