Comedian, podcaster, and internet personality Brittany Tomlinson—widely known across digital platforms as Brittany Broski—has joined forces with Smirnoff Ice for an expansive new holiday campaign built around quirky seasonal gifting. Unveiled on November 11, the festive campaign centers on a humorous prank gift box designed to look like a traditional ukulele that opens up to reveal a bottle of Smirnoff Ice.
The multi-platform campaign takes place in the fictional holiday town of Smirnoff Falls, where Tomlinson showcases her comedic range by portraying several distinct versions of herself interacting in party settings. Alongside the viral ukulele fake-out box, the collaboration introduces Smirnoff Ice's first-ever holiday merchandise line. The limited-edition collection includes bottle-shaped plush slippers, branded holiday sweaters, pet accessories, and a sweepstakes offering fans the chance to win a custom branded kayak.
Tomlinson first rose to global internet fame in 2019 after a video recording her split-second reaction to tasting kombucha went viral, earning her the lasting internet moniker "Kombucha Girl". Since her breakout viral moment, the Texas native has built a media empire, expanding into long-form digital entertainment. She hosts the popular podcast The Broski Report and spearheads the YouTube interview talk show Royal Court, while establishing herself as one of the digital space's most sought-after brand partners.
The partnership with parent company Diageo extends a seasonal collaboration that began during the Halloween period and continues through the end-of-year holidays. Targeted at adult consumers aged 21 and older, the video commercials and social media spots showcase Tomlinson's signature style of surreal, relatable humor across digital and social channels.
