Fashion powerhouse Gucci has officially unveiled its Primavera 2026 campaign, putting celebrated American model Alex Consani front and center. Captured by photographer Michal Chelbin and directed by filmmaker Johan Renck, the visual campaign highlights key looks from creative director Demna's latest collection for the luxury Italian house.
Consani's inclusion in the campaign marks another major milestone in her rapidly expanding career. Named Model of the Year at the 2024 Fashion Awards in London, she has emerged as one of the fashion industry's most compelling runway and editorial talents. The new Gucci campaign showcases her alongside an eclectic global ensemble that includes Tom Brady, Shawn Mendes, Kate Moss, and K-pop stars Jin and NINGNING.
The Primavera project presents Demna's inaugural vision for Gucci through two distinct artistic expressions: an evocative short film and a series of intimate, Old Master-inspired portraits. Framed in rich artistic detail, Consani's portrait highlights contemporary tailoring, sculptural silhouettes, and relaxed luxury aesthetics that redefine the brand's contemporary identity.
Beyond the luxury fashion circuit, Consani continues to broaden her creative footprint into film and television projects. Her presence in Gucci's high-profile global campaign further solidifies her status as a cultural tastemaker bridging high fashion, digital influence, and traditional entertainment.
