Farina Opoku

Farina Opoku, widely known by her digital brand handle NovaLanaLove, is a German fashion, beauty, and lifestyle creator, digital content strategist, and entrepreneur. Born on March 16, 1991, in Cologne, Germany, she has established herself as one of the most prominent digital creators in the German-speaking media landscape. Through engaging beauty tutorials, personal styling posts, and authentic lifestyle vlogs, Opoku has built a dedicated international audience across platforms including Instagram, YouTube, and TikTok.

Early Life and Digital Beginnings

Raised in Cologne, Opoku pursued higher education at the HMKW University of Applied Sciences for Media, Communication and Management in Cologne, where she studied journalism and corporate communications. During her university studies, she gained practical experience working in fashion retail and completed an internship in New York City, where she gained firsthand insight into the rapid global expansion of visual social platforms. In March 2014, alongside her former business partner Ann-Katrin Schmitz, she launched the digital platform NovaLanaLove. Originally established as a personal blog to share daily outfit inspirations and beauty routines, the brand rapidly gained traction and evolved into a full-time commercial media venture.

Career and Entrepreneurship

Over the course of her career, Opoku has collaborated with high-profile global fashion, beauty, and retail brands, including L'Oréal, Calzedonia, Douglas, and About You. Her content blends high-end editorial visuals with accessible, personal storytelling, earning her recognition across European digital publishing outlets. In November 2024, she expanded her commercial presence into the fragrance and self-care industry by founding her personal beauty label, Noles, launching its debut fragrance Noles 14 in partnership with the German fragrance manufacturer Mäurer & Wirtz. Beyond product collaborations, Opoku regularly attends international fashion weeks and industry trade conferences to discuss creator monetization and digital marketing strategy.

Personal Life

Opoku remains based in her hometown of Cologne while frequently traveling internationally for professional projects and luxury fashion events. In 2018, she married German music producer and DJ Pouya Yari, also known professionally as DJ Jeezy. The couple held a celebrated wedding ceremony on the island of Ibiza in 2019 and welcomed their first child, a daughter named Nola, in August 2022. Outside of her creative ventures, Opoku is an avid equestrian and frequently incorporates her passion for animals and wellness into her content.