Jaclyn Hill

Jaclyn Hill (born Jaclyn Roxanne Eilers on July 20, 1990) is an American makeup artist, beauty creator, and digital entrepreneur. Rising to prominence through her popular YouTube tutorials, she became one of the defining figures of the 2010s online beauty community. Beyond her video content, Hill has established her presence as a prominent cosmetics brand collaborator and lifestyle personality, building a multi-platform online audience with millions of dedicated followers.

Early Life and Career Beginnings

Born in Illinois, Hill grew up on a family farm before relocating with her family to Tampa, Florida, during her childhood. She developed an interest in the arts at an early age, briefly studying photography in Sarasota, Florida. Her passion for cosmetics led her to work as a freelance makeup artist and as a beauty advisor at a MAC Cosmetics store. In December 2011, Hill launched her official YouTube channel, sharing step-by-step makeup tutorials, celebrity-inspired beauty looks, and product reviews. Her accessible teaching style, energetic screen presence, and detailed technique videos quickly resonated with viewers, turning her channel into one of the most popular beauty destinations on the platform.

Collaborations and Entrepreneurship

Hill's digital success paved the way for major commercial partnerships within the beauty industry. In 2015, she collaborated with Australian cosmetics brand BECCA to launch the highlighter shade "Champagne Pop," which set sales records upon its release at beauty retailers like Sephora. She subsequently partnered with Morphe Cosmetics on signature eyeshadow palettes that achieved widespread commercial reach. In 2019, Hill expanded her entrepreneurial portfolio by establishing her own brand, Jaclyn Cosmetics, which initially launched with lip products and later expanded into complexions and holiday collections. Over the years, she has also ventured into fashion and lifestyle branding, debuting jewelry and lounge wear lines.

Digital Presence and Personal Life

Throughout her career, Hill has maintained a major social media presence, using platforms like Instagram, YouTube, and TikTok to share makeup tutorials, product recommendations, and personal lifestyle vlogs. She was previously married to musician Jon Hill from 2009 to 2018. In April 2023, she married her partner, Jordan Torrey. Based in Tampa, Florida, Hill continues to connect with her digital audience, regularly posting lifestyle, fashion, and beauty content across her social channels.