Emmy Award-winning actress and global style icon Zendaya has officially unveiled her second co-created footwear and apparel collection in partnership with Swiss premium sportswear brand On. Released alongside a cinematic, action-film-inspired campaign on October 5, 2026, the new Fall line puts fluid movement at the forefront while seamlessly blending technical athletic performance with high-fashion sensibilities. Developed in close collaboration with her longtime image architect and creative partner Law Roach, the new drop introduces elevated activewear and lifestyle footwear designed for both workouts and everyday street style.
The dynamic campaign short film, helmed by the acclaimed Argentinian directing trio Pantera, features Zendaya executing stylishly choreographed movement sequences across a series of cinematic environments. The visual narrative draws direct inspiration from classic action cinema, putting the physical flexibility and functional versatility of the new garments to the test. Key pieces in the line include technical performance wear enhanced by striking python prints, alongside lifestyle-focused footwear that incorporates modern Mary Jane silhouettes, signaling a bold departure from conventional running shoes.
Zendaya first established her official relationship with On in June 2024 through a multi-year creative partnership designed to reimagine sportswear storytelling and product design. While her inaugural drop focused on clean, minimalist running aesthetics, this second collection ventures into bolder stylistic territory. By incorporating animal-inspired textures, rich earth tones, and streetwear cuts, the creative collaboration highlights her ability to translate high-fashion vision into accessible, performance-driven consumer apparel.
The launch comes amid an exceptionally busy chapter for the multi-talented artist. Having gained widespread fame as a teenager on Disney Channel series like Shake It Up and K.C. Undercover, Zendaya successfully transitioned into a powerhouse dramatic actress, becoming the youngest two-time Lead Actress Emmy winner for her role in HBO's drama Euphoria. She has also starred as MJ in the blockbuster Spider-Man trilogy and portrayed Chani in Denis Villeneuve's epic Dune films, establishing herself as one of her generation's most influential global figures.
The Fall 2026 collection will roll out internationally through On's e-commerce platform and flagship stores worldwide. As Zendaya continues to manage a demanding slate of upcoming film and television projects, her expanding work in creative direction underscores her enduring impact across global entertainment, luxury styling, and athletic activewear.
