Global K-pop superstar V has officially been appointed as the new Global Brand Ambassador for London-based consumer technology brand Nothing. Announced on September 29, 2026, the high-profile partnership kicks off with a stylish, minimalist advertisement campaign shot on location in Seoul by photographer Dorothea Sing Zhang. The creative push introduces Nothing's latest flagship audio release, the Headphone (1) Pro, which marks the company's grand entrance into the premium over-ear headphone market. In the campaign visuals, V models the transparent, industrial-designed headphones alongside several existing models from the tech firm's audio portfolio.
Born Kim Tae-hyung, the 30-year-old artist first rose to international prominence as a member of the record-breaking South Korean boy band BTS, which debuted under Big Hit Entertainment in 2013. Beyond his massive collective achievements with BTS—which include multiple Grammy nominations, billboard-topping albums, and sellout stadium world tours—V has carved out a distinct identity as a acclaimed solo musician and global fashion icon. His debut solo studio album, Layover, earned widespread critical praise for its soulful blend of jazz, R&B, and pop influences.
Over the years, V's singular aesthetic and cultural influence have made him one of the most sought-after brand partners in the global entertainment industry. He has previously fronted high-fashion campaigns and represented major international luxury fashion houses, including French label Celine and luxury jewelry house Cartier. His signing with Nothing continues the tech manufacturer's strategy of aligning its design-forward consumer products with leading figures in contemporary music and arts, following a prior brand partnership with British pop artist Charli XCX.
Executives at Nothing emphasized that V was selected for the global role because of his fearless approach to artistic experimentation and authentic personal taste. The newly announced Headphone (1) Pro features advanced studio-grade sound engineering, a triple-driver acoustic system, and adaptive active noise cancellation housed inside the brand's signature transparent casing.
The promotional launch of the Headphone (1) Pro campaign represents V's latest major corporate endorsement as he continues to balance international fashion engagements with his ongoing musical endeavors. With global retail availability scheduled for late autumn, the creative collaboration between the BTS vocalist and the tech innovator is poised to drive substantial global interest across tech and music fanbases alike.
