On September 7, 2026, British singer-songwriter Raye released the official music video for her single "Joy.", a featured track from her second studio album, This Music May Contain Hope. Directed by Otis Dominique, the heartwarming visual follows Raye alongside her musician sisters, Amma and Absolutely, as they travel across London distributing sunflowers and sharing lighthearted moments with unsuspecting members of the public. The video includes an interactive on-screen counter tracking smiles gathered throughout their day, reinforcing the track's uplifting theme.
Born Rachel Agatha Keen in Tooting, London, Raye established herself as one of the most compelling voices in modern pop, jazz, and R&B. She first gained major industry notice in 2016 through high-profile collaborations with dance producers Jonas Blue on "By Your Side" and Jax Jones on "You Don't Know Me." Over the subsequent years, she earned widespread respect as a prolific songwriter, penning tracks for prominent international acts while simultaneously issuing a series of solo extended plays and collaborative projects.
A decisive moment in Raye's career occurred in 2021 when she made the bold choice to leave her longtime record label, Polydor Records, citing creative constraints and delayed album releases. Transitioning into an independent artist, she partnered with distribution platform Human Re Sources. Her decision paid off remarkably with the February 2023 release of her debut studio album, My 21st Century Blues. Driven by the global smash hit "Escapism," which topped the UK Singles Chart, the album earned critical acclaim and swept a record-breaking six BRIT Awards in 2024.
Building on that unprecedented momentum, Raye released her second studio album, This Music May Contain Hope, in March 2026. The genre-blending project debuted at number one on the UK Albums Chart and featured hit singles including "Where Is My Husband!", which became her second British chart-topper. The record highlights Raye's artistic versatility, combining big band jazz, soul, and orchestral pop arrangements alongside notable artistic collaborations with legendary film composer Hans Zimmer and soul icon Al Green.
The release of the "Joy." music video continues the promotional campaign for This Music May Contain Hope, following Raye's extensive European and North American headlining arena tour earlier in 2026. By highlighting her real-life familial bonds with Amma and Absolutely in her latest visual work, Raye reinforces her commitment to creative freedom, sisterhood, and authentic storytelling as she solidifies her standing as a premier independent force in global popular music.
