Grammy Award-winning recording artist and fashion trendsetter Doja Cat leads a star-studded cast in MAC Cosmetics' new global campaign, "We All Wear MAC," released on September 7, 2026. Created under the artistic vision of MAC Creative Director Nicola Formichetti and shot by photographer Zhong Ling, the international promotional push focuses on celebrating authentic skin, diversity, and personal expression. The initiative accompanies the global rollout of the beauty brand's new complexion products.
Born Amala Ratna Zandile Dlamini, Doja Cat has established herself as one of the most influential figures in contemporary music and pop culture. After achieving viral success with her breakout tracks, she achieved massive worldwide acclaim with hit albums including Hot Pink, Planet Her, and Scarlet. Known for her genre-blending sound that spans hip-hop, R&B, and pop, she has earned numerous accolades, including a Grammy Award, five Billboard Music Awards, and five American Music Awards, while emerging as a fearless avant-garde style icon.
The "We All Wear MAC" initiative highlights the launch of MAC's Studio Radiance Skin Tint Stick and Studio Radiance Serum-Powered Cushion Foundation. Designed to deliver effortless, radiant finishes that enhance natural skin texture, the product line reflects a strategic shift toward weightless complexion makeup. Doja Cat anchors an eclectic cast of twelve cultural figures, including singer Rhea Raj, reality personality Olandria, and Olympic gold medalist Masai Russell.
Over recent years, Doja Cat has made headlines for her bold fashion transformation, routinely pushing creative boundaries on red carpets at the Met Gala, Paris Fashion Week, and major award shows. Her partnership with MAC Cosmetics builds upon her reputation for self-expression through makeup and experimental beauty looks. In the campaign visuals, she showcases a minimalist, luminous complexion look that highlights her natural features and individual aesthetic.
The global campaign is rolling out across digital networks, print publications, and retail storefronts worldwide as MAC expands its presence in the premium complexion market. Following the campaign launch, Doja Cat is set to continue her creative end-of-year endeavors, balancing music production with high-fashion artistic partnerships. Fans can access the campaign visuals and featured beauty products at MAC retail locations globally starting this month.
