Italian luxury fashion house Dolce & Gabbana has officially appointed South Korean singer and performer Choi Soo-bin as its newest Global Brand Ambassador. Announced on September 7, 2026, the partnership formalizes a growing relationship between the popular musical artist and the Milan-based fashion label. The debut official promotional campaign features Choi dressed in structured tailoring, refined outerwear, and statement accessories from Dolce & Gabbana's Autumn/Winter 2026 menswear collection, highlighting the brand's theatrical Italian glamour and precise tailoring heritage.
Choi, widely known by his stage name Soobin, expressed his enthusiasm for joining the Italian house, stating in an official statement that he is honored to embark on this collaborative chapter and looks forward to sharing upcoming creative projects with fans worldwide. Representatives for Dolce & Gabbana noted that the artist's effortless personal elegance, charismatic stage presence, and substantial global reach make him a natural embodiment of the house's contemporary menswear vision.
The official ambassadorship follows Choi's high-profile attendance at Dolce & Gabbana's Spring/Summer 2027 menswear presentation in Taormina, Sicily, where his tailored arrival created significant international interest. According to luxury data analytics platform Launchmetrics, Choi emerged as one of the top media impact voices across European men's fashion weeks in 2026, generating over three million dollars in Media Impact Value for the brand through editorial coverage and digital engagement.
Choi rose to international prominence as the leader, vocalist, and performer of the South Korean boy band Tomorrow X Together (TXT), debuted by Big Hit Entertainment in March 2019. Since their debut, the group has earned numerous prestigious awards and established a major international fan base, achieving record-breaking chart entries on the Billboard 200 with chart-topping releases including The Name Chapter: TEMPTATION, The Name Chapter: FREEFALL, and minisode 3: TOMORROW. Beyond group activities, Choi gained further television prominence serving as an MC on KBS's long-running music broadcast program Music Bank.
In his new global ambassador capacity, Choi will represent Dolce & Gabbana at premier fashion week events, star in future seasonal campaigns, and participate in special worldwide brand initiatives. The partnership highlights the continued expansion of K-pop performers into the upper echelons of global luxury fashion, underscoring Choi's individual influence as both a musical leader and an influential international style icon.
