Grammy-winning musician and pop culture icon Cardi B has officially joined forces with global beauty titan Huda Kattan to release the Huda Beauty Ultra Snatched collection. Unveiled in early September 2026, the high-energy campaign introduces a brand-new range of pink and lilac setting powders designed to brighten, lift, and sculpt the face. The collaborative launch represents Cardi B's first official cosmetics campaign with Huda Beauty and marks a significant expansion for the brand's popular Easy Bake franchise.
The promotional effort is anchored by a satirical trailer titled "Snatched Baddies," in which Cardi B and Kattan execute a playful role reversal. In the video, Cardi steps into the corporate boardroom as a sharp business chief executive, while Kattan takes center stage on a high-production music video set. The lighthearted storyline highlights the transformative nature of cosmetics while introducing the collection's signature bright pink and electric lilac shades, including the new Cherry Lilac and Pink Ube powder duos.
Cardi B has long established herself as a major force across music, fashion, and business. Since her breakout hit "Bodak Yellow" in 2017, the Bronx-born artist has earned multiple Grammy Award nominations and achieved record-breaking chart success. Beyond her chart-topping musical career, Cardi has increasingly expanded her commercial footprint through high-profile fashion partnerships and strategic equity investments, having previously collaborated with global brands and served as a brand ambassador in the luxury resale sector.
Huda Beauty was founded in 2013 by beauty influencer and entrepreneur Huda Kattan, evolving from a popular beauty blog into a billion-dollar global empire. The brand's Easy Bake Loose Setting Powder has remained one of its most recognized products since its initial debut, praised by makeup artists and beauty enthusiasts for its blurring finish. The Ultra Snatched extension builds upon this legacy by incorporating color-correcting tones that utilize soft pink to illuminate dull areas and cool-toned lilac to create a lifted visual appearance.
The Huda Beauty x Cardi B Ultra Snatched line is scheduled for wide commercial release online and at global retail stockists on September 10, 2026. Beauty industry analysts anticipate the collaboration will generate substantial consumer engagement, combining Cardi's extensive global fanbase with Huda Beauty's established social media reach. For Cardi B, the partnership further solidifies her standing as a versatile commercial figure capable of driving multi-million dollar beauty and fashion ventures.
