Amy Hembrow

Amy Hembrow is an Australian entrepreneur, fashion and lifestyle influencer, and digital content creator. Recognized as a key member of the prominent Hembrow family alongside her sisters Tammy and Emilee Hembrow, she has built a distinct profile in digital media, beauty, and wellness. With a strong background in marketing and design, she combines creative branding with executive leadership across multiple successful business ventures.

About

Born on June 19, 1990, in Sydney, Australia, Amy Hembrow grew up on the Gold Coast and spent part of her youth living internationally in Singapore and Switzerland. She pursued higher education in business and design, earning a Bachelor of Business majoring in Marketing from Griffith University and a Diploma of Graphic Design from Tractor Design School. Before establishing herself as a full-time entrepreneur and content creator, she gained valuable industry experience working as a marketing assistant, coordinator, and graphic designer in Sydney.

Career and Content

Hembrow transitioned into full-time digital entrepreneurship by leveraging her marketing background to help build prominent lifestyle and apparel brands. She initially managed marketing operations for her sister Tammy's online fitness platforms and contributed significantly to the launch and expansion of the athleisure brand Saski Collection. On social media, particularly Instagram, Hembrow curates content centered around modern fashion, beauty rituals, wellness, personal style, and relatable aspects of everyday motherhood, cultivating a dedicated and engaged online community.

Business Ventures

Beyond her personal online presence, Hembrow is the co-founder and general manager of the popular fitness mobile application Tammy Fit. In 2019, she partnered with her sister Emilee Hembrow to co-found SSKIN, an award-winning luxury skin, aesthetics, and wellness clinic headquartered on the Gold Coast. She is also a co-founder of Selfish Supps, a fast-growing nutritional supplement brand distributed across major retail chains internationally. Through her business ventures, she regularly speaks on female entrepreneurship, brand strategy, and holistic wellness.

Personal Life

Hembrow resides on the Gold Coast, Australia, with her family. She is married to Rory Carmody, who proposed during a trip to Japan in June 2019. The couple has two children: a daughter named Aurora, born in April 2020, and a son named Jude, born in late 2022. She frequently shares insights into balancing business ownership with family life on her social platforms and through collaborative media projects with her family.