Chloe Morello

Chloe Morello is an Australian beauty influencer, makeup artist, and digital content creator. Born on December 1, 1990, in Batemans Bay, New South Wales, she gained international recognition through her detailed makeup tutorials, skincare reviews, and lifestyle content. Over more than a decade in the beauty space, Morello has established herself as one of Australia's premier digital beauty personalities, connecting with millions of followers across YouTube, Instagram, and TikTok.

Early Life and Online Beginnings

Raised in Batemans Bay on the South Coast of New South Wales, Morello spent much of her youth living near her family's coastal motel business. She began experimenting with cosmetics around the age of 16, discovering a passion for cosmetic techniques and artistry. After briefly creating online videos under an earlier handle, she launched her main self-titled YouTube channel in March 2012. Her detailed makeup tutorials, including popular celebrity recreation looks and beginner-friendly guides, resonated strongly with viewers and launched her career as a full-time content creator.

Career and Commercial Ventures

As her subscriber base expanded into the millions, Morello partnered with leading international beauty and fashion brands, including YSL, L'Oréal Paris, Vaseline, and Benefit Cosmetics. Beyond commercial endorsements, she expanded into entrepreneurship as a co-owner of the sustainable makeup-remover brand Face Halo and later founded her own skin-focused line, Sireni Skincare. In addition to tutorials, Morello has used her platform to speak on industry topics, advocating for authenticity and transparency in social media marketing and influencer brand partnerships.

Personal Life

Morello married Canadian digital creator Sebastian Maximiliano Paez in January 2018 at a harbour ceremony in Sydney, Australia. The couple has two children together and frequently documents family milestones alongside their individual content creator projects. After spending several years residing in Los Angeles, California, to further her career in the entertainment and beauty industries, Morello relocated back to Australia with her family, where she continues to produce beauty tutorials, lifestyle updates, and digital media projects.