Caleb Simpson

Caleb Simpson is an American content creator, video producer, and internet personality best known for his viral short-form video series in which he asks strangers in New York City how much they pay for rent before touring their homes. Born in North Carolina, Simpson moved to New York City to pursue creative projects, eventually building a massive digital audience across platforms such as TikTok, Instagram, and YouTube.

Early Life and Background

Raised in Morganton, North Carolina, Simpson grew up as one of nine children in a homeschooled household. He attended Methodist University in Fayetteville, North Carolina, where he played collegiate tennis and was active in the Kappa Sigma fraternity. Simpson graduated in 2015 with a Bachelor of Business Administration, concentrating in Professional Tennis Management. Following graduation, he worked as a tennis coach and assistant manager in Raleigh and New York City before transitioning into video production, editing, and freelance media work.

Content Creation and Viral Success

Simpson launched his TikTok channel in August 2019, initially experimenting with photography, challenge videos, and street interview content. In mid-2022, inspired by man-on-the-street interviews and a desire to create authentic real-estate media, he introduced his signature apartment tour concept. Simpson approaches everyday residents and asks, "How much do you pay for rent?" followed by a request to view their living space. The candid format rapidly resonated with viewers interested in urban real estate, leading to millions of views per clip. Over time, his series expanded beyond everyday apartments to include luxury penthouses and high-profile homes of celebrities like Drew Barrymore, Scarlett Johansson, and Jared Leto.

Media Impact and Personal Life

Based in New York City, Simpson has expanded his brand beyond short-form video into podcasts, live events, and long-form YouTube tours. Dubbed by media outlets as a modern, Gen Z counterpart to MTV Cribs, his work has been covered by major news platforms including The New York Times, The Washington Post, and Forbes. He continues to travel to major cities across the United States to film unique residential living spaces and connect with diverse communities.