American football star and media personality Travis Kelce has been unveiled as the new official global brand ambassador for American clothing house Tommy Hilfiger, starring in the brand's Fall 2026 advertising campaign. Titled "Only In New York," the commercial visual project was photographed by acclaimed fashion photographer Lachlan Bailey against the classic backdrop of The Plaza Hotel in Manhattan. Throughout the campaign imagery, the athlete presents a series of tailored autumn outerwear, classic crewneck sweaters, and structured trousers curated directly from the fashion house's newest seasonal line.
Kelce, born in Westlake, Ohio, has established himself as one of the most prominent tight ends in National Football League history since being drafted by the Kansas City Chiefs in 2013. Across his professional athletic career, he has earned three Super Bowl championships and multiple First-team All-Pro selections while setting numerous postseason receiving records. Beyond his achievements on the football field, Kelce has built a vast personal entertainment profile, co-hosting the hugely popular weekly podcast New Heights alongside his brother Jason Kelce and making regular media appearances across national television networks.
The strategic collaboration with Tommy Hilfiger reflects the classic designer's longstanding tradition of merging American sports culture with heritage prep fashion. Founded in 1985, the Tommy Hilfiger brand has frequently aligned itself with leading figures in athletics, music, and contemporary pop culture to showcase its classic aesthetic. In this latest campaign, the fashion label highlights New York City's distinctive urban energy, placing Kelce alongside prominent guest figures including professional tennis player Frances Tiafoe and global musical artists to capture the dynamic essence of modern city style.
This high-profile modeling venture marks a continuation of Kelce's growing footprint within the global fashion and commercial entertainment sectors. In recent years, the athlete has expanded his portfolio well beyond traditional sports endorsements, launching his own annual music and lifestyle festival titled Kelce Jam and taking on acting and executive producing roles in major entertainment productions. His partnership with Tommy Hilfiger highlights his status as a influential crossover celebrity whose personal style and public reach extend far into lifestyle branding.
Looking forward, Kelce's partnership with Tommy Hilfiger will be showcased prominently during New York Fashion Week, where the designer brand returns to the official runway calendar after a brief hiatus. The campaign visuals will roll out across international print publications, digital platforms, and outdoor flagship displays worldwide throughout the autumn months. Concurrently, Kelce remains active on the field with the Kansas City Chiefs while continuing to expand his broadcast and commercial ventures across global entertainment markets.
