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Jordyn Woods Attends WSJ Innovator Awards and Expands Fashion Label

Model and entrepreneur Jordyn Woods stepped out in New York following the debut of her brand's SoHo pop-up store.

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Jordyn Woods Attends WSJ Innovator Awards and Expands Fashion Label
Photo: cosmopolitanuk · CC BY 3.0 · Wikimedia Commons

Model and entrepreneur Jordyn Woods made a high-profile public appearance at the 2026 WSJ. Magazine Innovator Awards held at the Museum of Modern Art in New York City on October 29, 2026. Stepping out on the red carpet alongside leaders in fashion, art, and entertainment, the appearance capped a whirlwind season for Woods, who recently launched the first physical retail experience for her fashion brand, WOODS by Jordyn, in Manhattan's SoHo neighborhood.

During a broadcast appearance on NBC's "Today with Jenna & Sheinelle" on November 4, 2026, Woods discussed her recent career milestones and personal life following her August wedding to New York Knicks center Karl-Anthony Towns in Santa Barbara, California. The 29-year-old designer reflected on balancing her expanding business endeavors, which include new luxury handbag releases, while supporting her husband during the opening of the 2026–2027 NBA basketball season.

Woods originally launched her namesake label in 2023, expanding the brand from apparel into footwear and structured accessories. Her Tux Clutch Mini gained significant public attention during the Knicks' 2026 championship run, where the bright orange bag became widely regarded as a team good-luck charm and was subsequently featured in a temporary showcase at the Solomon R. Guggenheim Museum in New York. The brand's pop-up event at Shopify NY in SoHo featured exclusive product releases, including a new "Trophy Gold" edition of the signature clutch.

First rising to global prominence as a media personality and model, Woods has systematically transitioned into a fashion executive and brand director over recent years. As she continues to build her lifestyle brand, Woods is focusing on expanding her retail presence and wellness initiatives, marking a prominent new phase in her career across fashion, beauty, and digital media.

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