German fashion influencer and digital entrepreneur Caro Daur has officially added to her venture investment portfolio by backing Joony's, a promising Hamburg-based beverage startup. The young soft drink company recently expanded its roster of high-profile backers, with Bayern Munich defender Jonathan Tah joining Daur on the investor table.
Founded less than a year ago in Hamburg, Joony's has quickly captured attention within the European consumer packaged goods sector. Daur was among the early wave of prominent figures to invest in the brand, aligning her personal business strategy with sustainable and lifestyle-focused consumer products.
Recognized worldwide for her front-row presence at global fashion weeks and high-end brand partnerships, Daur has progressively diversified her professional activities into business advisory and strategic angel investing. Her involvement with Joony's highlights a growing trend of fashion creators leveraging their media reach to support early-stage consumer startups.
With new capital from major figures across entertainment and professional sports, Joony's plans to scale its production and retail distribution across Germany and neighboring European markets.
