German Olympic track athlete and brand ambassador Alica Schmidt is featured in the global Fall/Winter 2026 tailoring campaign for fashion house BOSS. The new campaign places modern suiting and structured tailoring at the centerpiece of the brand's seasonal collection, emphasizing personal confidence, movement, and contemporary style.
Shot across major international style hubs including London, New York, Hangzhou, and Berlin, the promotional campaign demonstrates how refined suiting can be integrated into daily lifestyle settings. Schmidt appears alongside a diverse ensemble of global ambassadors that includes British actor Aaron Pierre, model Grace Elizabeth, actress Victoria Pedretti, NFL quarterback Jaxson Dart, and Olympic swimmer Wang Shun.
As a competitive runner who has represented Germany on the international track circuit, Schmidt has successfully established herself as a leading crossover figure between elite athletics and international high fashion. Her ongoing partnership with BOSS highlights her continued prominence in commercial modeling and major global brand initiatives.
The Fall/Winter 2026 menswear and womenswear collection focuses on updated knitwear, textured performance fabrics, and modern tailoring tailored for active professionals. The multi-channel marketing campaign will continue through the autumn season, showcasing localized installations in each of the featured host cities.