Television presenter and media personality Vicky Pattison spoke on contestant care and industry standards during a panel appearance at the Edinburgh TV Festival on August 27, 2026. Participating in the session "Too Big to Fail: Reality TV's Duty of Care Reckoning," Pattison shared reflections drawn from her fifteen years in broadcasting.
Pattison, who first achieved public recognition on MTV's Geordie Shore in 2011 before winning ITV's I'm A Celebrity...Get Me Out of Here! in 2015, discussed the lack of structured guidance available to young talent when she began her career. She addressed the challenges faced by unscripted TV participants, explaining how intense production environments can impact personal identity.
Joining industry experts Dr. Howard Fine and Dr. Jilly Kay on stage, Pattison stressed the need for systemic improvements in mental health support and ongoing welfare protocols across the television industry. She advocated for continuous aftercare, clear communication, and stronger duty-of-care frameworks for contributors entering reality television formats.
The panel appearance highlights Pattison’s evolving role as an advocate within the British media landscape. In addition to her panel discussions, she continues to host radio broadcasts and support awareness initiatives focused on women's health and media welfare.
