Entrepreneur and model Jordyn Woods has officially launched her inaugural bridal collection, WOODS Bridal, expanding her growing portfolio in the fashion and lifestyle sectors. The announcement was unveiled on August 28, 2026, through custom invitation-style mailers and online previews that introduced the label to her audience.
The launch follows Woods' high-profile Malibu wedding to professional basketball star Karl-Anthony Towns earlier in August. Drawing creative inspiration directly from her personal journey planning and designing looks for her own wedding weekend, the debut line aims to bring a modern, refined perspective to formal wedding attire.
Woods is no stranger to apparel design, having previously built experience in the activewear market with her brand SECNDNTURE and collaborating on various fashion capsules. Her new bridal line focuses on romantic silhouettes, contemporary tailoring, and accessible luxury options tailored for modern brides.
This business expansion marks a strategic shift for Woods as she moves deeper into brand ownership and apparel design. The initial collection is slated to be available directly to consumers through her official brand website, establishing a permanent home for her formalwear designs.
