Model and entrepreneur Hailey Bieber commanded attention across international fashion media during Paris Fashion Week, showcasing a series of striking sartorial moments. Arriving for the Saint Laurent Spring showcase in Paris, Bieber stepped out in a plunging black tailored blazer with matching trousers, sleek stiletto pumps, and narrow dark sunglasses. Her sharp, tailored ensemble was complemented later in the week by a shimmering sequined gold mini dress worn to celebrate the continental European launch of her skincare and cosmetics brand, Rhode.
Bieber's high-fashion appearances in the French capital were curated by celebrity stylist Dani Michelle, blending edgy '90s minimalism with modern red-carpet glamour. Paparazzi and fashion journalists heavily documented her outfits throughout the week, as style publications highlighted her ability to set global autumn fashion trends. Her European appearances marked a double victory, combining top-tier front-row fashion presence with major commercial milestones for her expanding business empire.
The Parisian events coincided with Rhode's official retail expansion into more than 500 Sephora store locations across continental Europe. Since launching her beauty line in 2022, Bieber has transformed Rhode into a massive commercial power in the personal care industry, renowned for viral skincare formulas and minimalist aesthetic marketing. Her hands-on role as founder and creative director has earned her widespread praise from business analysts and beauty executives alike.
Prior to establishing herself as a leading beauty mogul, Bieber built a prominent international career as a top fashion model. Over the past decade, she has headlined global campaigns for luxury houses including Saint Laurent, Tiffany & Co., Victoria's Secret, and Tommy Hilfiger, while appearing on the covers of major international fashion publications such as Vogue, Harper's Bazaar, and ELLE.
With Rhode continuing its rapid international retail expansion and her influence in the fashion space stronger than ever, Bieber remains at the intersection of beauty innovation and high style. As she balances her executive duties with high-profile global brand partnerships, industry observers expect her brand's market reach and personal cultural impact to expand further into the upcoming year.
