Devon Lee Carlson

Devon Lee Carlson is an American model, digital content creator, and entrepreneur born on August 3, 1994, in Los Angeles, California. Celebrated for her eclectic aesthetic and late 1990s and early 2000s vintage fashion choices, she has established herself as a prominent style icon and digital influence in modern youth culture. She first rose to widespread prominence as the co-founder and marketing director of Wildflower Cases, an internationally recognized smartphone accessory brand she launched alongside her family in 2012.

About

Carlson grew up near Los Angeles alongside her younger sister, Sydney Lynn Carlson, with whom she frequently created video content and shared a passion for fashion. The origins of Wildflower Cases date back to 2012, when 17-year-old Carlson and her sister met pop star Miley Cyrus at a local restaurant. Cyrus praised a handmade, gold-studded phone case created by their mother, Michelle Carlson. After receiving gifted cases, Cyrus posted a photograph on Twitter, triggering viral interest and thousands of purchase inquiries. Carlson's father, Dave, built an online store overnight, officially launching the family business.

Career and Business

As marketing director and co-owner, Carlson played an instrumental role in shaping Wildflower Cases into a leading lifestyle accessory brand favored by high-profile celebrities and digital influencers. Alongside her corporate role, she built a massive personal following across platforms such as Instagram, YouTube, and TikTok. Since launching her YouTube channel in 2013, she has regularly shared vlog content, behind-the-scenes glimpses of her modeling career, vintage clothing hauls, and daily life, cultivating a highly engaged audience through her authentic, upbeat presence.

Modeling and Fashion Impact

Carlson's modeling career spans prominent editorials, runway appearances, and high-fashion brand partnerships. She has worked on campaigns and projects for major fashion labels including Marc Jacobs, Louis Vuitton, Burberry, and Balenciaga. In 2021, she designed a widely publicized Y2K-inspired capsule collection with Marc Jacobs, featuring slip dresses, baby tees, and charm purses. She has also collaborated with swimwear brand Frankies Bikinis and made a cameo in the music video for Charli XCX's track "Speed Drive" from the Barbie soundtrack. Frequently cited as a quintessential internet "It Girl," Carlson remains a significant figure in global street style and social media culture.