Carli Bybel

Carli Sue Bybel (born October 17, 1990) is an American beauty influencer, fashion vlogger, and makeup artist. She gained international prominence through her YouTube channel, where she shares makeup tutorials, hair styling guides, product reviews, and lifestyle vlogs. With millions of subscribers and followers across digital platforms, Bybel has established herself as one of the pioneer beauty content creators of the digital era.

Early Life and Digital Rise

Born and raised in New Jersey, Bybel developed an early passion for cosmetics and hair styling during her teenage years. She began working as a freelance makeup artist while in high school, providing cosmetics services for friends and local clients. In June 2011, she launched her primary YouTube channel, sharing step-by-step tutorials that included celebrity-inspired makeup looks and accessible hair styling guides. Her approachable teaching style, clear technique demonstrations, and emphasis on everyday beauty routines resonated with viewers, leading to rapid audience growth during the platform's early beauty community boom. She subsequently expanded her media presence to include fashion hauls, outfit styling, and personal lifestyle vlogging.

Major Collaborations and Enterprise

Throughout her career, Bybel has partnered with major global beauty and fashion retailers to create custom product lines. In 2015, she collaborated with BH Cosmetics to release a popular eyeshadow and highlighter palette, designed to offer high-quality cosmetics at accessible price points. She expanded into apparel through successful fashion collection partnerships with online retailer Missguided. In 2019, Bybel teamed up with luxury cosmetics brand Anastasia Beverly Hills to design a limited-edition eyeshadow palette featuring a curated mix of warm neutrals and vibrant shimmers. She has also collaborated with cosmetic brands such as Il Makiage and promoted various charitable causes, including educational initiatives in international communities.

Personal Life

Bybel is based in New Jersey, where she lives with her family and pets. She is an outspoken advocate for plant-based living and animal welfare, frequently discussing veganism and cruelty-free living with her online audience. In October 2021, she welcomed her first child, a son named Lorenzo Stephen. Known for combining personal updates with beauty tutorials, Bybel continues to maintain an active digital presence, sharing insights on beauty, motherhood, wellness, and lifestyle content across her social media channels.