Negin Mirsalehi

Negin Mirsalehi: Amsterdam's Beauty and Lifestyle Icon

Negin Mirsalehi is a Dutch entrepreneur and lifestyle influencer based in Amsterdam who became one of Europe's most-followed content creators. Negin Mirsalehi built her name on polished fashion, travel and beauty content shared with a global audience.

Rise to Recognition

Coming from a family of beekeepers, Negin Mirsalehi grew her Instagram following through elegant everyday styling and honeycomb-inspired hair rituals. Her aspirational yet approachable posts turned her into a fixture at international fashion weeks.

Business and Brand

Negin Mirsalehi co-founded the haircare label Gisou, inspired by her family's honey traditions, which grew into a widely recognized international brand. She pairs her entrepreneurial work with ongoing creative direction and campaign collaborations.

Signature Style

Her signature look blends soft glam, effortless tailoring and warm, natural tones. Negin Mirsalehi remains a leading voice in the Dutch and European influencer scene, known for consistency, taste and business acumen.