Brandon Pleshek

Brandon Pleshek is an American content creator, third-generation professional janitor, and digital entrepreneur widely recognized for his online cleaning brand, Clean That Up. By sharing practical housekeeping advice, product recommendations, and satisfying video transformations across social media platforms, Pleshek became one of the most prominent creators within the digital CleanTok community.

Early Life and Professional Career

Raised in Appleton, Wisconsin, Brandon Pleshek was introduced to the cleaning trade at an early age through his family's business, Pioneer Professional Carpet Care, which was originally founded by his grandfather more than four decades ago. After graduating from high school, Pleshek joined the family enterprise as a full-time professional cleaner. Over two decades in the trade, he mastered commercial sanitation, carpet cleaning, floor care, and residential maintenance, eventually advancing to run the family business himself.

Content Creation and Clean That Up

In August 2019, Pleshek expanded his passion for cleaning to digital platforms by launching his account Clean That Up. He began by uploading simple, unscripted videos of vacuuming patterned carpets and deep-cleaning stubborn household messes to TikTok and online forums. His calm delivery, professional techniques, and emphasis on essential cleaning principles—such as allowing proper product dwell time—quickly captured millions of views. During 2020, his satisfying instructional content went viral, positioning him as an approachable authority for viewers seeking clear, efficient housekeeping guidance across TikTok, Instagram, and YouTube.

Business Expansion and Media

Following his viral online growth, Pleshek transformed Clean That Up into a comprehensive digital media brand. He created a dedicated website offering instructional blog posts, digital cleaning checklists, custom merchandise, and a weekly newsletter titled Clean Freak Weekly. In addition to creator content, Pleshek has partnered with major commercial brands, serving as a brand ambassador for companies including Clorox and Lowe's. His expertise has led to regular media coverage, featuring on prominent television programs and national publications such as Today, Good Morning America, The Tamron Hall Show, Fox News, and The Wall Street Journal.

Personal Life

Brandon Pleshek continues to reside and operate out of Wisconsin with his family. His wife and family members periodically feature in his videos, participating in home care demonstrations and supporting his ongoing work to make cleaning accessible and enjoyable for a global audience.