Aimee Song

Aimee Song is an American fashion content creator, designer, author, and digital media pioneer best known for her prominent online presence and global influence in lifestyle and style design. Born and raised in Los Angeles, California, she first achieved international acclaim through her popular blog, Song of Style, which launched in 2008 while she was studying interior architecture. Over the years, Song expanded her digital platform into a multi-faceted creative empire spanning fashion modeling, brand partnerships, publishing, and home design.

Early Life and Education

Raised in Southern California, Song pursued higher education at the Academy of Art University in San Francisco, earning a degree in Interior Architecture. During her college years, she initially created her website to document interior design concepts and home inspiration. However, as readers took interest in her outfit posts and personal aesthetic, the platform rapidly evolved into a leading fashion destination. Her background in spatial design continues to influence her visual storytelling and creative projects today.

Digital Influence and Career

As one of the earliest digital creators to build a full-time career in the online style space, Song helped define the contemporary influencer landscape. She has attended major global fashion weeks in New York, Paris, and Milan, collaborating with world-renowned luxury fashion houses such as Dior, Louis Vuitton, Prada, and Gucci. Her distinction as a prominent Asian-American voice in global fashion earned her a spot on Forbes' 30 Under 30 list, as well as inclusion in the prestigious Business of Fashion BoF 500 roster.

Business Ventures and Authorship

Beyond social media content, Song has established herself as a successful entrepreneur and author. In 2019, she partnered with online retailer Revolve to launch her exclusive clothing line, Song of Style, featuring California-inspired apparel and contemporary silhouettes. She later co-founded Amiya, a luxury knitwear collection produced in Italy, and collaborated on furniture design collections. Additionally, Song authored two bestselling books on digital branding and visual style, including Capture Your Style and World of Style.

Personal Life

Song is based in Los Angeles, California, where she balances her design projects with family life alongside her long-time partner, Italian creative director Jacopo Moschin. The couple welcomed their son, Teo Felix, in early 2022. Known for sharing candid updates about motherhood and personal wellness, Song continues to engage millions of followers across her social channels.